- September
- Jefferson Mooney and associates complete their acquisition of A & W Food Services of Canada. [24.38] [27.4] [32.1]
1996
- April 20
- A & W Food Services of Canada announces plans to buy over 400 units of Kentucky Fried Chicken in Canada from Laidlaw Inc. for $200-240 million, subject to Laidlaw buying Scott's Hospitality, which manages the restaurants. [32.1] [35.B1]
- July 26
- The A & W Root Beer Company of Canada is granted a registered trade-mark of an image of the oval "A & W" logo with a glass mug below, with "ROOT BEER" under the mug. [69]
- Year
- In Canada, based on revenue for the year, A & W Food Services is 5rd largest burger restaurant company, with 3.5 percent market share of fast-food chains. [88.24]
1997
-
- (early) A & W Food Services of Canada opens a prototype "A & W Express" service station kiosk at a Sunoco outlet in Newmarket, Ontario. [43.57]
- January 21
- The A & W Root Beer Company of Canada is granted a registered trade-mark on an image of the oval "A & W" logo, glass mug under logo, "ROOT BEER" under mug, all on a background of close-up of mug near oval logo. [70]
- November 13
- A & W Food Services of Canada announces it is switching ad companies from BBDO Vancouver to Toronto-based Communique Group. [48.1]
- Year
- In Canada, based on revenue for the year, A & W Food Services is tied with Burger King Restaurants for 5th largest burger restaurant company. [88.24]
1998
- March
- A & W Food Services of Canada begins television and radio advertising featuring American comedy-actor Drew Carey with the Great A & W Root Bear. [49.1]
- November
- A & W Food Services of Canada cuts short a two-year contract with actor Drew Carey for A & W promotions, after Carey promoted the McDonald's restaurant in The Drew Carey Show on television. [50.2]
- December
- In Alberta, Canada, A & W Food Services of Canada opens its first "twinned" location, an A & W Restaurant paired with Country Style Donuts. [91.67]
- Year
- In Canada, based on revenue for the year, A & W Food Services is 4rd largest burger restaurant company, 16th overall among food and hotel companies. [90.38]
1999
- October
- A & W Food Services of Canada re-introduces the Burger Family in western Canada, featuring the BabyBurger, TeenBurger, MamaBurger, PapaBurger, and GrandpaBurger. Most of the Burger Family products were taken off the menu in the early 1980s. [84] [89.3]
- Year
- In Canada, based on revenue for the year, A & W Food Services is 4th largest burger restaurant company, 16th overall among food and hotel companies. [90.38]
2000
- Year
- In Canada, based on revenue for the year, A & W Food Services is 4th largest burger restaurant company, 12th overall among food and hotel companies. A & W has the 2nd largest number of locations. [92.60]
2001
-
- A & W Food Services of Canada re-introduces the Chubby Chicken product line, featuring Chubby Chicken pieces, Chubby Chicken Strips and the Chubby Chicken Burger. [84]
- Year
- Number of A&W restaurants in Canada: 597. [93]
- In Canada, based on revenue for the year, A & W Food Services is 3rd largest burger restaurant company, 12th overall among food and hotel companies. [93]
2002
- February 18
- The Great A & W Root Bear and Jeff Mooney, President and CEO of A & W Food Services of Canada, ring the opening bell of the Toronto Stock Exchange to mark the debut of the A & W Revenue Royalties Income Fund. The fund will pay investors 3 percent of total sales of A & W restaurants in Canada. [80.B3] [85]
- February 21
- A & W Food Services of Canada opens its 600th A & W restaurant in Canada, in Brampton, Ontario. [84] [94.29]
- October 18
- Foodservice and Hospitality magazine announces winners of the 14th Annual Pinnacle Awards. A&W Food Services of Canada is named Restaurant Company of the Year. [83]
- (month unknown)
- The cover of the December issue of Canadian magazine Food Service and Hospitality features the Great A&W Root Bear with A & W Food Services of Canada chairman Jeff Mooney and president Paul Hollands. [94]
- Year
- Number of A&W restaurants in Canada: 613. [87.25]
- In Canada, based on revenue for the year, A & W Food Services is 3rd largest burger restaurant company, 13th overall among food and hotel companies. [87.25]
2003
- January 21
- A & W Food Services of Canada signs an agreement to convert up to eight Super Frites mall restaurants in Quebec to A & W restaurants. [82]
- July 18
- A & W Food Services of Canada announces that the company is shifting beef purchases to include only Canadian lean beef. Previously, imported beef was purchased when Canadian supplies could not meet the company's quality and quantity needs. [96]
- October 20
- A & W Food Services of Canada announces it is introducing the A&W Steak Burger at all of its 625 restaurants across the country, for a limited time. The burger contains a five-ounce patty of 100 percent Canadian beef, with bacon and Bull's-Eye barbecue sauce. [95]
- Year
- Number of A&W restaurants in Canada: 634. [102.36]
- In Canada, based on revenue for the year, A & W Food Services is 3rd largest burger restaurant company, 12th overall among food and hotel companies. [102.36]
2004
- June 17
- A & W Food Services of Canada announces the return of the A&W Root Beer Float to its menu, after an absence of 16 years. [98]
- November 5
- A & W Food Services of Canada announces chief executive officer Jeff Mooney will retire effective February 15. Mooney will remain as Chairman of the board of directors. New CEO will be Paul Hollands, who is currently President and Chief Operating Officer. [97]
- Year
- Number of A&W restaurants in Canada: 648, second highest hamburger chain. [99] [103.28]
- In Canada, based on revenue for the year, A & W Food Services is 3rd largest burger restaurant company, 12th overall among food and hotel companies. [103.28]
2005
- November (month)
- In the Maritime provinces, during the month, 13.9 percent of people surveyed reported their most liked TV ad is for A & W. [105.6]
- Year
- Number of A&W restaurants in Canada: 664. [106.37]
- In Canada, based on revenue for the year, A & W Food Services is 3rd largest burger restaurant company, 12th overall among food and hotel companies. [106.37]
2006
- Year
- Number of A&W restaurants in Canada: 674. [107.37]
- In Canada, based on revenue for the year, A & W Food Services is 3rd largest burger restaurant company, 12th overall among food and hotel companies. [107.37]
2007
- Year
- Number of A&W restaurants in Canada: 683. [108.36]
- In Canada, based on revenue for the year, A & W Food Services is 2nd largest burger restaurant company, 11th overall among food and hotel companies. [108.36]
2008
-
- A & W Food Services of Canada introduces the Uncle Burger, its first new burger in 40 years. [109.32]
- Year
- Number of A&W restaurants in Canada: 695. [109.32]
- In Canada, based on revenue for the year, A & W Food Services is 2nd largest burger restaurant company, 11th overall among food and hotel companies. [109.32]
2009
-
- A & W Food Services of Canada opens its 700th restaurant, in Penticton, British Columbia. [109.13]
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