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HERITAGE AREA
REVITALIZATION
There are many
publications available designed to help you understand
and promote heritage area revitalization in different
areas of your community (i.e. the downtown core) as well
as demonstrate how such a venture may be beneficial. The
Heritage Canada Foundation has published seven manuals
dealing different topics related to heritage area
revitalization. Each of these manuals are listed below
with a brief description.
| 1.
MARKETING AND DOWNTOWN RENEWAL |
This manual
will be useful to community business/marketing/heritage/
and tourism organizations, municipal leaders and staff
related to Economic Development, Community Planning,
Heritage and Parks and Recreation.
The book covers
topics including:
 Current
market changes and trends
Where
marketing fits into downtown renewal
Pro-active
marketing approaches
Identifying
objectives, elements & tools for consumer groups
| 2.
PRACTICAL LESSONS IN EFFECTIVE COMMUNITY
STRATEGIC PLANNING |
This manual
is geared towards city officials and volunteers who are
apart of their community's strategic plan. Included in
this book are topics such as:
Concepts
of community based strategic planning
How
to develop a community based plan
Information
needs for informed decision making
How
to draft a useful and "user friendly" plan
| 3.
RENEWING YOUR DOWNTOWN IN CHANGING TIMES |
This manual
is ideal for all community leaders who are concerned
about the future of their community's downtown. This
book covers many areas including the following:
Historic
evolution of downtown
Downtown
management: planning and organization
Downtown's
today: common problems and approaches for renewal
| 4.
APPROPRIATE DESIGN ON MAINSTREET |
Downtown
coordinators, merchants, building owners, civic
officials, planners, developers, entrepreneurs and
downtown organizers will be interested in this manual.
This book concentrates on the long-term benefits of
proper design rather than "quick-fixes" and how this
increases community pride.
Downtown
coordinators, merchants, building owners, civic
officials, planners, developers, entrepreneurs and
downtown organizers will be interested in this manual.
This book provides the tools needed to influence
development of Canada's mainstreets.
Downtown
coordinators, merchants, building owners, civic
officials, planners, developers, entrepreneurs and
downtown organizers will be interested in this manual.
Topics covered in this book are:
Guidelines
for signage on historic streets
How
to enhance the quality of any mainstreet sign
| 7.
MARKETING ON MAINSTREET |
Downtown
coordinators, merchants, building owners, civic
officials, planners, developers, entrepreneurs and
downtown organizers will be interested in this manual.
This book demonstrates the process that draws out the
unique characteristics of a community and suggests ways
to market them.
Each
of these publications are available from HERITAGE CANADA.
For ordering & cost information, contact:
HERITAGE CANADA
PO Box 1358 Stn B
Ottawa, ON K1P 5R4
Ph: (613) 237-1066
Fax (613) 237 -5987
Website:
www.heritagecanada.org
E-Mail:
heritagecanada@heritagecanada.org
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